With around one billion active users per month, Instagram is one of the most popular social media platforms. To have one of the most-followed celebrity accounts on Instagram, then, you have to rise above the competition and be pretty special. Pop star and actress Selena Gomez has been one of the most popular Instagram users since the platform’s very beginning, and it means that every post she does is worth an impressive amount of money.

In other words, if you’d like Selena Gomez to advertise your products on her Instagram page, you have to be prepared to fork out some serious cash. In return, brands that work with Gomez gain access to her millions of followers. Her posts also tend to garner millions of likes, which is a huge promotion for the products she highlights. Keep reading to find out exactly how much Selena Gomez’s Instagram posts are valued at.

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Her Super-Expensive Instagram Posts

When it comes to the celebrities with the most profitable Instagram accounts, Selena Gomez is way up there on the list. According to Man of Many, Gomez can charge $848,000 per Instagram post thanks to her huge reach. Currently, the singer has 267 million followers on the social media platform and amasses millions of likes on all of her posts.

That’s a good way to steadily add to her $75 million net worth!

How Much Are They Actually Worth?

Selena Gomez can demand nearly $850K per Instagram post, but in reality, her posts are actually worth even more than that. The chief marketing officer of Launchmetrics, Allison Bringé, believes that every one of Gomez’s posts are worth around $3.4 million in media impact value (via W magazine). Media impact value takes into account the advertising reach of a post on digital platforms, and while it doesn’t directly translate to sales, it does give an idea of advertising potential.

Given her massive marketing potential, Selena Gomez has recently teamed up with Puma and posted sponsored content in which she poses in Puma clothing and accessories. The posts have earned millions of likes from Gomez’s legions of fans.

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She’s One Of The Most-Followed People On Instagram

So how does a celebrity rise to such a powerful position on social media? Through massive followings. With 267 million followers on Instagram, Selena Gomez officially has one of the most-followed accounts in the world. Other celebrities who are also in the ranking for the most-followed accounts on the platform include soccer star Cristiano Ronaldo, The Rock, Ariana Grande, and Kylie Jenner.

In the past, Gomez has been named the most followed person on the social media platform. She could easily earn that title again in the future!

But She Doesn’t Actually Post

The interesting thing about Selena Gomez’s relationship to social media is that she has one of the most-followed accounts and she can charge huge dollars per post, but she doesn’t actually post anything herself. In fact, the star doesn’t actually use social media at all.

The activity that we see on Gomez’s account is posted by her assistant. In March of 2017, Gomez revealed to Vogue (via Cheat Sheet) that she didn’t have the Instagram app on her phone and she also didn’t know her password to access her account. She may select photos to be posted or pen tweets, but the job of actually posting goes to her assistant, who does have the password.

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Why She Left Instagram

Since leaving social media behind, Selena Gomez has opened up about her decision to lead an Instagram-free life. Ultimately, it got to a point where social media was having a toxic effect on the rest of her life, so she decided to step away from it.

“I woke up one morning and looked at Instagram, like every other person, and I was done,” she told Vogue (via Cheat Sheet). “I was tired of reading horrible things. I was tired of seeing other people’s lives.”

These days, Gomez has no regrets about cutting social media out of her life. Though she doesn’t get to connect with her fans, she also stays away from the negativity that can be so prevalent online.

Her Rise To Fame

Selena Gomez rose to the position of one of the most sought-after people on social media after first finding success in her career in the entertainment industry. She first rose to fame through starring on the Disney series Wizards of Waverly Place between 2007 and 2012, as well as becoming a pop star with several hit songs.

After Wizards of Waverly Place came to a close, Gomez found acting roles in movies such as Monte Carlo while also making a mark as the front woman of Selena Gomez & the Scene. The group was active between 2009 and 2012, after which Gomez stepped out as a solo artist.

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